Pete’s RV Center has exceeded expectations for RV shows in a socially distanced world: they created a show of their own.
Eastern States Exposition, more commonly known as “The Big E” in West Springfield, Massachusetts, typically hosts the largest camping and outdoor show in New England, with over 200 exhibitors spanning over 270,000 square feet.
But with the February 2021 show cancelled due to COVID-19 restrictions against having the usual tens of thousands of people gathered at the show, Pete’s RV Center invented a new way to view their enormous indoor RV selection.
The company took over the Young Building at The Big E for 60 days with the Rolling Into Spring Sale, heating the warehouse-style space and filling it with 100 RVs.
Rows upon rows of organized RVs showed a dazzling number of brands and floor plans.
The biggest change in Pete’s exclusive show from past years of the Camping and Outdoor Show? Appointments.
The Rolling Into Spring Sale was based on customer appointments, where times with RV Lifestyle Consultants were scheduled before people interested in touring RVs entered the building.
This not only ensured social distancing within the RVs, but gave each customer individualized attention not always seen at huge RV shows.
The indoor environment in chilly West Springfield created a comfortable shopping experience that can be challenging to find during a winter RV search. Families were seen happily checking out dozens of RVs, and individuals were able to meticulously compare features.
Hosting the show for 60 days allowed everyone interested in seeing a RV to do so at a time convenient to them, which drew praise from customers.
Pete’s RV Center would like to thank the West Springfield community and The Big E, who graciously allowed us to host the show and were extremely welcoming despite the show’s unusual circumstances.